White Star Service
Refined, thoughtful and uncompromisingly courteous — that is Cunard’s White Star Service. It is the hallmark of every Cunard voyage and the reason guests return year after year.
What does White Star Service look like?
Imagine unpacking your suitcase on board, only to realise you’ve left your bookmark at home, then returning to your stateroom later to discover a crisp new one waiting for you. Or breaking the heel of your favourite shoes, only to find them repaired and back in your closet the next morning.
It’s those kinds of real moments, experienced by past Cunard guests, that perfectly sum up what we mean when we say “White Star Service.” We don’t need to be prompted to see to your needs; it’s our pleasure to serve, anticipate what you might ask even before you ask it, and resolve issues without being asked.
Step into the Britannia restaurant and you’ll have your napkin gently laid across your lap while your waiter pre-emptively tops up your glass with water. Want a dessert that’s not on the menu? Our chefs will do their best to create it for you. Haven’t been on board for a few years? Don’t be surprised if your Commodore Club bartender smiles as you walk in and greets you by name.
This is the kind of attention to detail that defines a Cunard cruise, and we have hundreds of such stories from guests who have experienced our White Star Service first-hand.
A history of excellence
It’s this attentive yet imperceptible service that has set Cunard cruises apart for more than 100 years. We call it White Star Service because of our historic partnership with the White Star Line, and its origins are deeply rooted in the values that made sailing during the Golden Age of ocean travel such a luxurious experience.
These principles form the foundation for our White Star Training Academy, the first port of call for all crew joining our ships. The Academy focuses on style, care, and imagination — delivered with pride and passion. Recognising how crucial every crew interaction is to our guests’ holiday experience, we continually refine our training to ensure we exceed definitions of luxury and service in the modern world.
“The Cunard experience is first and foremost delivered through the genuine care and warmth of our people. Every day and every evening, White Star Service creates timeless, memorable moments our guests treasure.”
— Lee Powell, VP Brand and Product Development