White Star Service
Polished, attentive, and unfailingly gracious — that is Cunard’s White Star Service. It defines every journey we offer and keeps guests returning year after year.
What does White Star Service look like?
Picture yourself unpacking on board only to realise you’ve left your bookmark at home—then returning later to find a fresh one placed neatly in your room. Or imagine breaking a shoe heel, only for it to be quietly repaired and waiting in your closet the next morning.
These real examples from our guests capture the spirit of White Star Service. It’s service that anticipates rather than reacts, where our crew notice what you need before you even mention it, and take care of it naturally—without prompting.
In the Britannia restaurant, your waiter will gently place your napkin and refresh your glass without you asking. Craving a dessert that isn’t listed? Our chefs will gladly prepare it if they can. And if it’s been years since your last voyage, don’t be surprised when your Commodore Club bartender greets you by name the moment you arrive.
This quiet attentiveness defines a Cunard experience, reflected in hundreds of genuine guest stories about moments made memorable by White Star Service.
A history of excellence
This discreet, thoughtful style of service has distinguished Cunard voyages for more than a century. We call it White Star Service in honour of our historic connection with the White Star Line. Its roots lie in the traditions that made the Golden Age of ocean travel synonymous with elegance and sophistication.
Those same principles inspire our White Star Training Academy—the first destination for every new crew member. The Academy focuses on style, care, and imagination, delivered with pride and passion. Because each guest interaction shapes the Cunard experience, our training continually evolves to ensure our service always exceeds expectations of modern luxury.
“The Cunard experience is first and foremost delivered through the genuine care and warmth of our people. Every day and every evening, White Star Service creates timeless, memorable moments our guests treasure.”
— Lee Powell, VP Brand and Product Development